BIG DATA INTEGRATION AND CHALLENGES INVOLVED – Analytics Insight

In the current scenario, businesses are running on data and analytics. The pandemic-induced rapid digital transformation has highlighted the importance of big data for the growth of a business. Big data analytics is a core business solution today that can drive growth, agility, competitive edge, and provide a 360-degree view of the company. Companies leverage big data analytics to gain actionable insights and enhance customer experience. (EG, 2021)

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