BIG DATA IS NOT JUST FOR BIG COMPANIES – SMES ARE EMBRACING ANALYTICS TOO – Analytics Insight

Technology has always played a crucial role in the world of business. However, in more recent years, it really feels like it has become more critical than ever before.

As any regular visitor to our site will know, companies across a host of industries are now able to access an array of tools as they target business growth. However, one of the key trends of the past few years has been about taking advantage of one vital element: information.

The age of ‘big data’ is here and it offers many potential benefits to businesses that are willing to fully embrace it (Analytics Insight, 2021)

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