Business Intelligence; Investigative operations vs Intelligence operations – Lexology

Business Intelligence is a phrase coined for the analytical procedures an organisation commences. Business Intelligence (BI) is known to be a largely successful method of conducting market research as it merges data derivative from the peripheral environment (i.e., market and industry) in which an organisation operates with data from the core environment of the organisation as fiscal and controls data. When combined, this data can deliver a complete image of any business decisions a firm can make as a means of benefit to themselves; this ranges from operational decisions such as product positioning to strategic decisions such as pricing. (CRI Group, 2021)

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