Companies of all sizes are challenged to scale their business models while simultaneously keeping operations running responsively and efficiently. Organizations are struggling to keep pace with the explosion of data volumes and velocity and the resulting impact on insights.
Disparate analytics tools and siloed roles and processes prevent organizations from making faster, smarter decisions. Because of this, cloud-based analytics platforms are beginning to close the gap between the offerings of legacy systems and what modern enterprises need to compete and grow. (Merlicek, 2021)
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