DATA, ANALYTICS, AND INSIGHTS: THE DIFFERENCE AND THE MEANING

Data. Analytics. Insights. These three are the most important food for the soul of business today. The current scenario is more transformational and technology-dependent, where data is known as the digital currency. Data is driving business intelligence through advanced analytics and by deriving intelligent insights. These three aspects are interconnected and they build off the process of generating insights from data. Without data, analytics cannot be performed and hence, insights cannot be interpreted. However, several times people confuse these terms, using them interchangeably. This might dissolve the actual significance of the terms and what they stand for. Hence, here is an effort to distinguish them and understand their meanings interdependent of each other. (Eg, 20210

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