Data Analytics Without a Plan Is Like Panning For Gold

Data is being generated and collected at an astonishing rate. Companies hoping to duplicate the success of data-first organizations like Amazon are jumping on the bandwagon, collecting every scrap of information they can. But without a plan to analyze and act upon this data, it is easy to get bogged down by minutiae with no real impact. (Divya Srivastava, 2020)

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https://www.informationweek.com/big-data/big-data-analytics/data-analytics-without-a-plan-is-like-panning-for-gold/a/d-id/1339140?