Pretty much every business leader wants their organization to be ‘data-driven’ — and while it’s become a business buzzword, it’s really not a new concept. Since some of the oldest companies were formed (as we’d recognize them today), owners have sought to make the best decisions based on the market and business intelligence they have to hand.
In the digitized 21st century, we have so many means of gathering intelligence, and such an expanse of it, that identifying the data that matters to our businesses and utilizing it effectively to improve performance is the challenge. (Jones, 2021)
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