FIVE INNOVATIONS THAT HAVE TRANSFORMED BUSINESS INTELLIGENCE – Analytics Insight

A product’s price, design or advertising are no longer the sole parameters to beat the competition. Rather, understanding customer needs, knowing their ability and willingness to pay are the factors that decide competitive advantage. Data’s role in a business has never been more valuable. We have now entered into what can be called as the third generation of business intelligence (BI). But the role of a BI team has always remained the same – to understand and analyze the past and use that knowledge to make better decisions in the future. So, what are the innovations which have helped in shaping up the current BI scenario? (Dialani, 2021)

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