HOW BIG DATA ANALYTICS CAN BE USED TO IMPROVE CUSTOMER EXPERIENCE? – Analytics Insight

The world today is bombarded with continuously growing big data sets. This large amount of data is being produced every minute by businesses as well as individuals. Processing such voluminous data requires advanced analytics solutions. This is where big data analytics comes in, playing an indispensable role in analysing big data sets to uncover information. (Analytics Insight, 2021)

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