Data is an important factor for the success of any organization. Undoubtedly, organizations are playing high on big data. The huge amount of data that is generated and collected every day, the potential for a successful enterprise lies beyond impactful insights. As organizations are already invaded by the innovative technologies, the scope of digital transformation gets accelerated.
But in order to successfully digitise an organization, implementation of useful data with proper methodology is imperative. In this article we will observe, how big data enables digital transformation. (Astha Oriel, 2020)