Snowflake Announces Support of Unified ID 2.0 – Businesswire

o-Headquarters/BOZEMAN, Mont.–(BUSINESS WIRE)–Snowflake (NYSE: SNOW), the Data Cloud company, today announced support for Unified ID 2.0 to help organizations easily enrich audience data, without sharing consumers’ personally identifiable information (PII). With Unified ID 2.0 support, Snowflake customers will be able to optimize their data-first advertising strategies by directly activating audiences on any platform that has adopted Unified ID 2.0, using Snowflake’s secure data sharing technology. (Business Wire, 2021)

Read the full article here –