The Coolest Data Analytics and Business Intelligence CEOs of 2021 – Business Intelligence Review

The purpose of data analytics is to generate insights from data by connecting patterns and trends with organizational goals. Data analytics is a data science.  Comparing data assets against organizational hypotheses is a common use case of data analytics, and the practice tends to be focused on business and strategy. Data analytics deals less in AI, machine learning, and predictive modeling, and more with viewing historical data in context. (King, 2021)

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