The importance of understanding your data analytics persona – IT ProPortal

For organizations who are new to the idea of data analytics as a strategic business tool, a good way to start is by understanding their own data analytics persona. This allows the organization to learn and understand itself first before investing in suitable technologies to meet its needs. This will avoid a wobbly tower in the future (Joneidy, 2021)

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https://www.itproportal.com/features/the-importance-of-understanding-your-data-analytics-persona/