Think Like A Data Analyst: Three Tips For Asking The Right Questions – Forbes

Twenty years ago, critical questions about a business — such as how to increase the number of sales leads in order to grow — were largely answered anecdotally, based on the beliefs and experiences of people in key leadership positions. Though many companies would’ve preferred to use data when making major business decisions, the process of collecting and analyzing it was too complicated and expensive for many organizations. (Steer, 2021)

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