Why Data Analytics is Essential to the Customer Experience

By parsing vast volumes of information into bite-size pieces for analysis, data analytics tools can provide sales and service teams with in-depth insights into consumer behavior, predict future outcomes of campaigns, even help reps manage their personal pipelines or show clients up-to-date data. What follows are three key ways for sales and service teams to reap the benefits of data analytics. – Cindy Waxer (2020) CIO

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